Advertising and Marketing
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Campaigns today are spending anywhere from 5-12% of their overall budget on their online operations. You must have a comprehensive online advertising strategy, led by a group who understands how to effectively and efficiently advertise online. We will help you discover your goal: maybe your goal is to increase name recognition, raise money, or gain new supporters. After understanding your goals, we will assist in putting a plan in place that allows you to reach those goals.
A successful online campaign allows you to dictate message, brings in new contributions, new email addresses, new volunteers and new voters. You have the ability to target your supporters based on location, keywords, issues and demographics.
Online advertising is cost-effective with real-time metrics to track the success of your ad buy. Harris Media has experience managing comprehensive online campaigns. A successful campaign will excel in each of these areas:
• Message
• Graphic Design
• Site Placement
• Metrics
We specialize in:
-Facebook Campaigns - one of the most effective ways to advertise online.
- Site Placement Campaigns – our relationships with ad teams across the country give us the ability to maximize your effectiveness in major advertising venues such as Drudge Report, Hot Air and Fox News.
- Google Network Campaigns – The Google network is the largest online advertising medium, and Google’s biggest money driver. Advertising effectively through Google will greatly broaden the reach of your message. Google is the most difficult venue to advertise properly, campaigns are set up and managed manually, and must be monitored and updated often. Our relationship with Google and experience managing Google Ads will assist you in taking your online ad campaign to the next level.
