The fantastic visual nature of Timeline will allow Speaker Gingrich’s campaign to showcase important events, endorsements, and victories,” said Harris. “We plan on utilizing both the page and Timeline in a parallel nature, at least until pages potentially update to Timeline.

Click HERE to read the full story on Mashable.com

“You’re going to see a lot out of the Gingrich campaign online moving forward,” said Gingrich’s digital consultant Vincent Harris, noting the campaign is “willing to put the time and resources into making that occur.”

A new video ad from Gingrich uses past footage of Romney to paint him as too moderate on gun rights. To help drive hunters and gun owners to the video, the campaign is running YouTube pre-roll video ads, display ads in Google’s network and Facebook ads targeting self-identified hunting enthusiasts and supporters of the right to bear arms.

“The ads are all being targeted in accordance with the primary calendar,” said Harris. Some ads are running in states where Gingrich is holding upcoming speaking events.

Click HERE to read the full article on Clickz.com

Mobile also offers opportunities for targeting more creatively. Before Texas Gov. Rick Perry dropped out of the race last week, his digital strategist, Vincent Harris, was targeting mobile ads within a two- to five-mile radius of the center of campus at the University of South Carolina as well as nine Christian colleges in the state, including Furman and Bob Jones University. The ads were uniquely branded with each college’s color schemes and mascots and directed people to a landing page where they were urged to sign up as precinct captains or take other actions to assist the campaign.

Mr. Harris is also currently running mobile ads for another client, GOP Senate hopeful Linda McMahon, to University of Connecticut students in her home state, and he intends to target New York-bound train commuters. Though he wouldn’t ordinarily think of exceeding 20% of his digital budget on mobile, he anticipates spending as much as a third in that particular race, since Connecticut is densely populated and mass-transit-oriented, making people a captive audience of their phones while in transit.

“I think that it’s smart for campaigns to engage in mobile as the cost is lower and engagement rates are higher than with display ads,” he said.”

Click HERE to read the full story on AdAge.com

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The tech giants are offering candidates new ways to advertise — Mitt Romney has spots on YouTube and Rick Perry’s Facebook ads target Christian college kids in South Carolina — and hiring political consultants, sponsoring debates and poaching from each other’s ad sales teams to jockey for the top spot in political social media circles.

Last week, Perry’s campaign launched a new ad targeting students at Furman University, a Baptist college in South Carolina, according to Vincent Harris of Harris Media, who manages Perry’s digital strategy.”

Read the FULL article on Politico.com

“Today, Liljenquist’s campaign office announced that Rusty Cannon had resigned Tuesday from his seat as chair of the Davis County Republican Party to aide Liljenquist. Cannon was named as the finance chairman for Liljenquist. ‘It is exciting to have someone of Rusty’s caliber join us. He is both well-connected and well-regarded throughout the state,’ said Liljenquist in a press release. ‘Running an effective campaign means having enough money to get our message out, and Rusty is key to that. He has spent his career in the financial sector and brings the determination and enthusiasm we need.’”

Click HERE to read the full article at The Davis Clipper

“To me Twitter is the newest and most different thing this cycle,” said Vincent Harris, who’s heading up Perry’s digital campaign team. Harris spoke with ClickZ Politics this morning from the Google Hangout, a Google-sponsored press room at the Polk County Convention Complex in Iowa.”

“Early media buys from the Romney campaign led to a dearth of online video ad inventory in Iowa. ‘Video inventory is sold out,’ said Harris. ‘We are trying to get whatever pieces there are left.” The campaign is using ad placements like the ones on Twitter to drive video views.’

In addition, Harris said the Perry team is targeting veterans through Google’s network display ads, and aiming ads featuring Anita Perry, Rick’s wife, to Republican women on Facebook.”

Click here to read the full article on Clickz.com