Facebook’s Permanent Place in Politics
141,544. That is the current number of Facebook supporters of Massachusetts Senator-elect Scott Brown. What was a perceived advantage online for Democrats across the Country has vanished as Republicans begin to “get” the need to embrace social media as a powerful tool to raise name ID and mobilize supporters. The campaigns of Scott Brown and Bob McDonnell prove that Facebook is the best, and only real necessary tool (although one could argue Twitter) that every campaign should embrace online.