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Colin Delany, founder and editor of e.politics, and Vincent Harris, CEO of Harris Media, come from opposite ends of the political spectrum. Delany leans left; Harris leans right; both see social media as the cutting edge of modern political messaging. They broke down for ODW the pillars of social networking for the modern campaign.
Facebook is not Twitter
Harris: People expect to see the most important things on Facebook (i.e. baby announcements, weddings, etc.), and the headlines of the day on Twitter – they expect to see a news-ticker.