Vincent Harris Quoted in

“Twitter is already an important platform for political discussion, and if Twitter ads from Rick Perry and Mitt Romney today are any indication, it could be significant for 2012 election advertising, too.”

“To me Twitter is the newest and most different thing this cycle,” said Vincent Harris, who’s heading up Perry’s digital campaign team. Harris spoke with ClickZ Politics this morning from the Google Hangout, a Google-sponsored press room at the Polk County Convention Complex in Iowa.”

“Early media buys from the Romney campaign led to a dearth of online video ad inventory in Iowa. ‘Video inventory is sold out,’ said Harris. ‘We are trying to get whatever pieces there are left.” The campaign is using ad placements like the ones on Twitter to drive video views.’

In addition, Harris said the Perry team is targeting veterans through Google’s network display ads, and aiming ads featuring Anita Perry, Rick’s wife, to Republican women on Facebook.”

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