Romney, Obama turn to mobile technology for fundraising
Former Massachusetts Gov. Mitt Romney and President Barack Obama are breaking ground with new mobile payment technology for campaign fundraising.
Square is a credit card reader about the size of a bottle cap that attaches to an iPhone, iPad or Android phone. It allows food trucks, cab drivers, and now campaign staffers to process payments with the swipe of a card.
“This allows more people to be empowered to collect donations,” said Zac Moffatt, digital director for Romney’s campaign. “It’s like taking a check, but in a secure and immediate action.”
Romney’s campaign decided to use Square last summer, and became the first to test drive it the evening of the Florida primary last month.
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