Harris Media

Online Political Ads Aimed at Specific Audience

From USA Today

“The Internet has come a long way in the past few years in terms of being able to target folks effectively,” says Vincent Harris, who directs online strategy for Republican presidential candidate Newt Gingrich.

Campaigns can target online ads by ZIP code or even more specifically, by aiming ads at every mobile device in a given area. During the Iowa primary, the Rick Perry campaign used this technique to blanket the campuses of Christian colleges with ads, Harris said. The Gingrich campaign did the same with college campuses in Alabama, and before the Florida primary, it ran ads on Facebook targeted by users’ ZIP code.

“The ability to target down to that level is awesome,” Harris says.