Harris Media

Romney Will Announce Vice Presidential Pick via App

“It would appear that the Mitt Romney campaign loves apps.

With less than 100 days to go, Mitt Romney’s digital team this morning announced an iPhone and Android app called “Mitt’s vp” that will “enable push notifications to get the exciting [vp] news before the press and just about everyone else.”

While it sports a sleek design, the app, as it stands now, is little more than a way for supporters to sync Facebook and Twitter accounts and make seamless donations to the Romney campaign. It may also be used to bring more email addresses and social network accounts into the Romney campaign’s databases.

Vincent Harris, a former digital strategist for the Perry and Gingrich primary campaigns, believes the vp announcement is a perfect news event for an app. “It allows the Romney campaign to connect directly with voters and will allow them to rally the troops in the future,” he said. “Smart phone users are hyper active voters, constantly consuming information via their devices. This application plays well to help satisfy the craving these people have to be the first to receive breaking news.”

Click HERE to read the full article in AdWeek