Harris Media

Republicans Launch Mission To Turn Up Their Digital Game

From NPR

Republican Vincent Harris runs Harris Media, a digital strategy firm in Texas. He says the Obama campaign nailed it last year with a canvassing app.

“This canvassing app used geolocation technology to inform individual Obama volunteers of their neighbors’ political preferences,” Harris says. “It delivered a script directly to their phones on what to say to their neighbors.”

And those scripts weren’t just thrown together: The Obama campaign tested every word of the scripts to find the most persuasive language.

Republicans now say their party has to adopt that technological know-how and the culture of testing. But Harris says Democrats have a built-in advantage.

“A lot of these younger, more tech-savvy entrepreneurs aren’t Republican,” he says.

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