Republicans Launch Mission To Turn Up Their Digital Game
Republican Vincent Harris runs Harris Media, a digital strategy firm in Texas. He says the Obama campaign nailed it last year with a canvassing app.
“This canvassing app used geolocation technology to inform individual Obama volunteers of their neighbors’ political preferences,” Harris says. “It delivered a script directly to their phones on what to say to their neighbors.”
And those scripts weren’t just thrown together: The Obama campaign tested every word of the scripts to find the most persuasive language.
Republicans now say their party has to adopt that technological know-how and the culture of testing. But Harris says Democrats have a built-in advantage.
“A lot of these younger, more tech-savvy entrepreneurs aren’t Republican,” he says.