Vincent Harris on Digital Strategy for Bibi Netanyahu
April 23, 2015
By Jacob Kornbluh
Netanyahu’s astounding victory in Israel’s recent elections is giving hope for Rand Paul’s digital team to repeat that level of success for their candidate in the early primary states.
In an in depth profile by Politico Magazine of Harris Media, Vincent Harris, who was hired to serve as Netanyahu’s digital media strategist, said he hopes that online micro-victories will encourage online fundraising, boost get-out-the-vote efforts and return the GOP to the White House.
In January, the Israeli prime minister’s campaign hired Harris and his team to help with his down-to-the-wire reelection bid.
“I feel like sometimes in American politics we have lost a sense of pride,” Harris said about his time working on Bibi’s campaign. “When you hear the prime minister say, ‘This is your country, come back to your country’—I’m not Jewish and I get excited.” In the days leading up to the Netanyahu stunning victory, Harris’ team relied heavily on Facebook posts and aggressively collected voter contacts. When viewers in Israel watched the livestream on Bibi’s campaign site of Netanyahu’s speech to the U.S. Congress, they were prompted to give their email addresses—never mind the public assurances that the speech was primarily about the U.S.-Iran nuclear talks, not the looming election.