Vincent Harris Quoted on “Trump vs. Clinton general election sets up war of words with long-term risks”
WASHINGTON (SINCLAIR BROADCAST GROUP) —Competing to be the less hated of the most disliked presidential candidates of an election in recent history, Hillary Clinton and Donald Trump have begun targeting one another as they eye general election.
“Donald Trump thinks he’s a unifier. His own party disagrees,” Clinton tweeted over the weekend, linking to a list of damning quotes from his rivals.
62 reasons why Donald Trump should never become president (from members of his own party). https://t.co/0gYEctRjSe
— Hillary Clinton (@HillaryClinton) May 7, 2016
The list is one of many posts on Clinton’s campaign feed that address the man she is likely to face off against for the presidency.
Other posts include “9 things every voter in America needs to know about Donald Trump,” “4 things you can do right now tohelp stop Donald Trump from becoming president,” and “Trump will be the Republican nominee and only one candidate can stop it,” which is written in Spanish.
— Hillary Clinton (@HillaryClinton) May 9, 2016
While Trump’s website lacks the extensive feed of lists about his now-main competitor, his Twitter leaves no question who he is running against.
“Crooked Hillary Clinton says that she got more primary votes than Donald Trump,” Trump wrote.
If I only had 1 person running against me in the primaries like Hillary Clinton, I would have gotten 10 million more votes than she did!
— Donald J. Trump (@realDonaldTrump) May 9, 2016
“But I had 17 people to beat – she had one!”
“Crooked Hillary just can’t close the deal with Bernie. It will be the same way with ISIS, and China on trade, and Mexico at the border. Bad!” Trump wrote less than 24 hours prior.
Crooked Hillary just can't close the deal with Bernie. It will be the same way with ISIS, and China on trade, and Mexico at the border. Bad!
— Donald J. Trump (@realDonaldTrump) May 8, 2016
Despite having been up considerably longer, Clinton’s tweet of reasons why Trump should never become president had only been retweeted 2.2 thousand times and favorited 3.2 thousand times.
Trump’s remark on primary victories, having been up only three hours, was retweeted 3.1 thousand times and favorited another 9.1 thousand times.
The tweets represent a sharp contrast between the engagement the two candidates are seeing on social media right now. Clinton has just over 6 million. Trump has 8.06 million followers.
2:57: Trump sends taco bowl tweet
3:04: Clinton sends statement backing new CFPB forced arbitration rule
Gonna be a hell of an election
— Joseph Lawler (@josephlawler) May 5, 2016
Commenting on the engagement the candidates are receiving, Vincent Harris, Founder and CEO of Harris Media LLC, noted the type of followers Trump has attracted online.
Trump, Harris suggested, has done “a very good job,” of playing to the grassroots, Tea Party, “very angry base online.”
“Those are people who are sharing his content to a level that Clinton doesn’t have right now,” Harris said.
Harris foretold that Clinton would have “more people pushing her content forward,” once she wins the nomination. A lot of that engagement on the Democratic side currently resides with Bernie Sanders.
While Hillary Clinton is using gifs, Snapchats and pictures, Harris said she is running her so called “digital campaign,” within a box.
— Hillary Clinton (@HillaryClinton) March 4, 2016
Clinton, Harris explained isn’t putting labels on her opponents or creating soundbites the way Trump is saying “outrageous,” things about her.
“He’s so outrageous that he generates attention,” Harris said describing that is where Trump is a “marketing genius.”
Trump knows what to say to stir the media into a frenzy “unlike any candidate in the modern media era,” Harris said.
“I think that Donald Trump controls the media narrative,” Harris said noting how every video Trump puts out, tweet he sends or attack he lays garners attention.
“Hillary and his Republican rivals have been playing defense,” Harris described adding that now we’re seeing Clinton go on the offense a bit.
Asked about the marketing strategies the Clinton campaign is using to attack Donald Trump, Bruce Newman, professor of marketing at DePaul University’s Driehaus College of Business, said that it appears that Hillary Clinton “is attempting to take a page out of the playbook,” Obama used when he ran against Mitt Romney.