digital strategy – Page 2

Vincent Harris Quoted on Do Campaigns Need To Rethink Their Twitter Strategy?

Investors aren’t the only ones reconsidering the value of Twitter. Consultants who have long pushed their campaign clients to use the service to distribute native content and provide live updates to supporters on scheduling and message are also giving it a second look. Frustration is growing over Twitter’s inability to match Facebook’s ad targeting, user…

WATCH: Vincent Harris Speech from Campaign Summit Europe 2016

Contact or learn more about Vincent Harris at www.vincentharris.com.

Vincent Harris Quoted Traditional political campaigns dead, it’s a digital world now

Traditional political campaigns that don’t have a digital first focus are dead, say experts. “Where traditional campaigns spend weeks putting together high production value TV ads, a well run campaign of today and of the future is focused on short, snackable, mobile content. It’s focused on livestreaming video, it’s focused on digital rapid response, it’s…

Vincent Harris Quoted On – Is 2016 The Tinder Election?

After the end of her workday, Robyn Gedrich goes home and takes to her smartphone where, like many in their early 20s, she opens Tinder. But Gedrich isn’t on the app to find someone to date or a hookup. The 23-year-old from Brick, New Jersey, spends four hours a day, on average, campaigning for Vermont Sen. Bernie Sanders…

Vincent Harris Quoted On Bernie’s Army of Coders

Late last spring, inspired to action by what he was hearing from a renegade Democratic candidate named Bernie Sanders, Jon Hughes began building a website. Hughes, then a 29-year-old father in southern Oregon, didn’t have any connection to the Sanders campaign; in fact, the last presidential candidate he’d been interested in was Ron Paul back…

Vincent Harris Quoted On A Digital Revolution? Sanders Reinvents the Online Campaign

For months after announcing his White House bid, Bernie Sanders didn’t run a single campaign commercial on television. But he was everywhere online: emails, social media posts and paid ads on desktop computers and mobile devices. Sanders has spent $10 million building a presence on the Internet, more than anyone else running for president this…

Portman Makes Push for Student Voters in Ohio

Sen. Rob Portman launched a new coalition of college student supporters from different universities around Ohio Monday as a way to organize and reach a key demographic for his re-election campaign. In a release shared Monday with RealClearPolitics, the campaign announced student chairs at 18 different schools, including The Ohio State University, one of the…

The Spin Room Goes Mobile As Campaigns Capitalize On Debate ‘Moments’

“The problem, with 11 candidates, is figuring out how to package special moments,” explained Paul’s chief digital strategist, Vincent Harris. “Online consumers only have so much time. It’s up to us on the campaign to package those moments in short and engaging ways.”

Harris Media Wins 2015 Reed Awards for McConnell Work

Campaigns and Elections January 23, 2015 Congratulations to this year’s Reed Awards WINNERS, just announced at the annual Reed Awards Dinner at The Wynn in Las Vegas, on Friday, January 23rd. Harris Media took home two of the 2015 Reed Awards. Our team beat out both Democrat and Republican campaigns of all sizes to win…

POLITICO: Vincent Harris Quoted on Rand Paul Austin Office

POLITICO January 21, 2015 By Katie Glueck Sen. Rand Paul is planning to open a political office in Austin, tapping into Texas technology talent ahead of a likely presidential bid. The space is slated to open in spring or early summer, said Doug Stafford, Paul’s chief political adviser. The Kentucky Republican is also opening a…