Snapchat’s GOP Debate Recap Hooked Millions Of Post-TV Millennials
By Kerry Flynn Fox News’ two-hour GOP debate was the most-watched primary debate in history, according to Nielsen, with more than 10 million viewers tuned in. But off-screen, many more witnessed Donald Trump sparring with host Megyn Kelly and other highlights, as well as behind-the-scenes action. Snapchat, the popular photo- and video-sharing app known for its millennial hook, drew in millions of more…Read More
The Political Ad Wars Come to Snapchat
A new political ad unit has arrived ahead of the Republican candidates’ debate: the Snapchat filter. As users in Ohio log into Snapchat and swipe on photographs and videos to add a filter, a bold, orange option, proclaiming “How I Feel About the Bad Iran Deal,” will sit among more colorful Ohio and Cleveland city…Read More
The Debate Press Release Is Dead. Long Live the Hashtag.
Vincent Harris, Rand Paul’s chief digital strategist, has a message for political reporters tweeting and writing about the first debate of the 2016 Republican campaign this week: “We’re targeting you—directly.” With so many reporters expected to keep one eye on stage and another glued to TweetDeck, political campaigns are getting more creative about shaping the…Read More
Vincent Harris Talks Twitter Ads and Rand Paul
The Hill July 14, 2015 By David McCabe Sen. Rand Paul’s (R-Ky.) 2016 presidential campaign uses Twitter’s advertising tools to directly target messages at certain journalists, an aide said Tuesday. “If something’s breaking and we really need to get it out there, we’ve created a list that we’ve uploaded into Twitter’s ad platform of journalists,”…Read More