vincent harris digital media

Vincent Harris Quoted On – Is 2016 The Tinder Election?

After the end of her workday, Robyn Gedrich goes home and takes to her smartphone where, like many in their early 20s, she opens Tinder. But Gedrich isn’t on the app to find someone to date or a hookup. The 23-year-old from Brick, New Jersey, spends four hours a day, on average, campaigning for Vermont Sen. Bernie Sanders…

Vincent Harris Quoted On A Digital Revolution? Sanders Reinvents the Online Campaign

For months after announcing his White House bid, Bernie Sanders didn’t run a single campaign commercial on television. But he was everywhere online: emails, social media posts and paid ads on desktop computers and mobile devices. Sanders has spent $10 million building a presence on the Internet, more than anyone else running for president this…

Snapchat in the Presidential Campaigns

By using the “Live” feature in Snapchat, a candidate can create a digital boundary around the location of the event. Then, attendees post videos or photos to the “Live” event via Snapchat. Snapchat curators string together the event’s videos and pictures to create a “story” that is uploaded in real-time to over 100 Million Snapchat…

Snapchat’s GOP Debate Recap Hooked Millions Of Post-TV Millennials

By Kerry Flynn Fox News’ two-hour GOP debate was the most-watched primary debate in history, according to Nielsen, with more than 10 million viewers tuned in. But off-screen, many more witnessed Donald Trump sparring with host Megyn Kelly and other highlights, as well as behind-the-scenes action. Snapchat, the popular photo- and video-sharing app known for its millennial hook, drew in millions of more…

The Political Ad Wars Come to Snapchat

A new political ad unit has arrived ahead of the Republican candidates’ debate: the Snapchat filter. As users in Ohio log into Snapchat and swipe on photographs and videos to add a filter, a bold, orange option, proclaiming “How I Feel About the Bad Iran Deal,” will sit among more colorful Ohio and Cleveland city…

The Debate Press Release Is Dead. Long Live the Hashtag.

Vincent Harris, Rand Paul’s chief digital strategist, has a message for political reporters tweeting and writing about the first debate of the 2016 Republican campaign this week: “We’re targeting you—directly.” With so many reporters expected to keep one eye on stage and another glued to TweetDeck, political campaigns are getting more creative about shaping the…

Vincent Harris Talks Twitter Ads and Rand Paul

The Hill July 14, 2015 By David McCabe Sen. Rand Paul’s (R-Ky.) 2016 presidential campaign uses Twitter’s advertising tools to directly target messages at certain journalists, an aide said Tuesday. “If something’s breaking and we really need to get it out there, we’ve created a list that we’ve uploaded into Twitter’s ad platform of journalists,”…

Google Features Harris Media Work on Mitch McConnell

Harris Media’s digital work for the Mitch McConnell 2014 U.S. Senate campaign is part of a Google case study. Our team’s advertising and digital media strategy helped get out the vote for McConnell in the November Midterm Elections. Check out the Google Case Study below!

Vincent Harris Named “New Voice for 2015”

Washington Examiner April 20, 2015 By Jimmy Sonni The Washington Examiner’s editors and reporters have identified the intellectuals, policymakers, think tank leaders, campaign operatives, candidates, pols, pundits, wonks and others who are pushing our thinking and testing the limits of political possibility. Some names on this list are already familiar to many; others will be…

Harris Media: Meet the Team

In the last few months, Harris Media has undergone some big changes! Both our team and our office space have expanded. We’re excited to show off Harris Media’s newly redesigned office and our growing digital strategy team!