Harris Media

Obama Family Portrait is Most Viral Facebook Content of 2012 Field

“A new study by Socialbakers presents the pieces of content on candidates’ pages that had the most activity in the month of December….Unsurprisingly President Barack Obama was the most viral with a family portrait posted on Dec. 15 that racked up nearly 87,000 likes….Texas Gov. Rick Perry’s most engaging post was of an image containing the campaign logo and the text, “Perry Wins Debate! Can We Get 3,000 Likes?” on Dec. 10.”

“We posted that image within five minutes of the debate being over and in my experience, asking for a specific amount of likes in a post is one of the best ways to raise interactions,” said Mr. Perry’s digital strategist Vincent Harris, in an email. (The post garnered more than 8,000 likes.)”

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