Harris Media

Romney in Crosshairs of Gingrich Web Ads, Video

In a January debate, Newt Gingrich said he wished his campaign had been more Internet-based since it launched. A new online ad effort from Gingrich signals a shift in that direction. The ads, aimed at second amendment supporters in upcoming primary states, have Mitt Romney in the crosshairs for waffling on gun rights.
Meanwhile, today the campaign ran ads prompting people to support the former House Speaker in today’s Colorado and Minnesota caucuses and Missouri primary.

“You’re going to see a lot out of the Gingrich campaign online moving forward,” said Gingrich’s digital consultant Vincent Harris, noting the campaign is “willing to put the time and resources into making that occur.”

A new video ad from Gingrich uses past footage of Romney to paint him as too moderate on gun rights. To help drive hunters and gun owners to the video, the campaign is running YouTube pre-roll video ads, display ads in Google’s network and Facebook ads targeting self-identified hunting enthusiasts and supporters of the right to bear arms.

“The ads are all being targeted in accordance with the primary calendar,” said Harris. Some ads are running in states where Gingrich is holding upcoming speaking events.

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