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Gingrich Campaign Launches Anti-Romney Facebook Timeline

Here’s something we haven’t seen done with Facebook Timeline before: political opposition research.

Newt Gingrich launched a new Timeline page called the “Romney Record” Wednesday morning, fresh off the heels of Super Tuesday. The idea? To use Timeline’s chronological layout to highlight Mitt Romney’s decisions that some conservative voters may find off-putting.

Many conservatives, Gingrich included, have accused Romney of failing to be “conservative enough” to win the support of Republican voters. Facebook Timeline has given the Gingrich campaign a unique way to make that argument in an easy-to-consume digital format.

The page’s cover photo labels Romney an “out-of-touch liberal.” The “about” section highlights a Romney quote about not wanting a return to the years President Reagan, who is idolized by many conservative voters.

The Romney Record Timeline specifically calls attention to Romney quotes that make him appear a too-liberal moderate Republican whose wealth prevents him from understanding the lives of average Americans.

Posts about recent Romney gaffes include a quote about his being “unemployed,” as he left the Massachusetts governorship in 2007. Romney intended the line to connect with Americans unable to find work in a tough economy, but many found it insincere because Romney enjoys considerable personal wealth.

Click to read the full article on Mashable.