Facebook May Lose Election, Says U.S. Expert
From SME.SK (Slovakia)
It is one of the largest U.S. experts to conduct political campaigns on social networks in the current primaries advises Republican candidate Newt Gingrich. If you use social media badly, you lose the elections, said Vincent Harris.
What is important is the role of social media in the current election campaign in America? It can be compared with the year 2008?
“It’s something completely different. Four years ago, Mike Huckabee , the candidate for whom I worked used a MySpace page. No one you spend the money on Facebook, only the beginning. Governor Huckabee first started using Twitter . Campaign spending is now a very important part of the budget to online media. They invest time and Internet resources that were unimaginable in 2008. “
“Newt Gingrich is spending roughly a quarter of the total budget for the online campaign.”
Is it worth the money?
“Absolutely. You can touch the specific groups of voters and send them to the political message-made just for them. For example, in Iowa, when I worked for Governor Perry, advertising for our veterans went directly to veterans or advertisements for women only go to women. Our advertising focus on faith and values ??directly to evangelical voters. Is it worth the money and because they can raise millions of online campaign. Newt Gingrich was collected following ten million. “
They use specific groups of the electorate in America, Facebook? They can be found on social networks?
“Yes. People on Facebook can sometimes not even realize how much give different information to advertisers or politicians. For example, if we take war veterans, we can advertise directly to people who attended West Point Military Academy and Virginia Military Institute, or those who support the military site. It is very easy to advertise directly to women, because people are on Facebook admit that they are men or women. In these primaries, women are very important demographic group that is clearly committed to one candidate. Teams of all the candidates are trying to determine how best to reach women on social networks. ” In Slovakia, for example, my parents, who are fifties, not using Facebook . For us it is almost impossible to get the group through social networks.
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