In Hot Pursuit of the Digital Voter
Campaigns Target Specific Clusters of the Electorate Online; Type In ‘Newt’ And Get a Surprise
Newt Gingrich has often told voters during the presidential campaign to learn more about him by going online.
But many people who typed “Newt” into Google just before Nevada’s caucuses saw more than the traditional search results on Mr. Gingrich. They also saw an advertisement attacking his stance on housing—purchased by the campaign of rival Mitt Romney.
On Twitter, people who used Mr. Gingrich’s subject marker #250gas, a reference to his promise to cut gasoline prices, at times have seen an ad from Barack Obama touting the president’s own energy proposals.