Missouri Candidate Wins Facebook Race But Loses Election

“Missouri Republican voters cast ballots Tuesday in a tightly contested three-way Senate primary race, and one candidate was not only leading in the polls ahead of the vote, but seemingly running away with the race on Facebook. However, despite losing his primary race to Rep. Todd Akin (R-Mo.) Tuesday night, there are lessons that candidates can learn from businessman John Brunner’s Facebook strategy…”

Vincent Harris, who served as social media adviser to Cruz (and former presidential hopeful Newt Gingrich), told AllFacebook the social network was the hub of the campaign’s online operations:

Facebook was incredibly effective in mobilizing Ted’s grassroots army, pushing out Ted’s conservative message, and fundraising to compete against (Texas Lt. Gov. David) Dewhurst’s millions. Ted Cruz built a community of supporters across Texas  who shared posted content and helped rebut attacks levied on Ted by Super PACs. The campaign utilized images such as the one pictured to the right, whichwere shared more than 1,000 times by supporters across the state.