Harris Media

LEGISLATIVE NOTEBOOK: Politicians embrace Twitter’s reach

From the San Angelo Standard Times

Twitter also can be a fundraising mechanism.

I spoke with Vincent Harris of Harris Media, which has Sen. Dan Patrick, R-Houston, as a client for his run for lieutenant governor.

Harris remembered a funding drive he did for Gov. Rick Perry when Perry was in a presidential campaign and got about 20 donors over the course of a couple of hours, known as a “money bomb.”

“Twitter really is the tool of the hyperactive, hyperengaged political class,” Harris said.

What about rural areas, where there may not be as strong of a Twitter presence?

“I think that Twitter is important everywhere,” Harris said. “As important in West Texas as it is in Dallas. … The benefits far outweigh the potential negative results.”

The trick is not to use Twitter merely for broadcasting, but to make it an interactive conversation, Harris said.

Read the Full Story