VP Chasen Campbell Quoted on Digital Video
Millennials are computer, tablet and smartphone addicts who often shun cable TV and vote in small numbers—three facts that make them susceptible to a coming wave of campaign ads on mobile devices.
That wave could have a big impact on elections, but experts say it probably won’t arrive until at least the 2020 campaign cycle.
“A lot of campaigns, the mobile strategy is just ‘let’s take a 15-second ad from TV and run it on Facebook and Twitter and call it a day,” Chase Campbell, vice president of client strategy at Harris Media, which has developed social media strategies for current Republican presidential candidates Rand Paul and Ted Cruz, told Mashable. “If that’s what you’re doing, then no, I don’t think that’s going to persuade a lot of 18-30 year-olds to get out to the polls and vote.”