What I Learned from 16 months Running Rand Paul Digital
I remember being so nervous the first time I met Senator Rand Paul after being hired on his campaign to run digital operations. An hour later though, as I walked out of the meeting, I was more excited than ever. Here was a candidate who wanted to run a different kind of campaign and who…Read More
Snapchat’s GOP Debate Recap Hooked Millions Of Post-TV Millennials
By Kerry Flynn Fox News’ two-hour GOP debate was the most-watched primary debate in history, according to Nielsen, with more than 10 million viewers tuned in. But off-screen, many more witnessed Donald Trump sparring with host Megyn Kelly and other highlights, as well as behind-the-scenes action. Snapchat, the popular photo- and video-sharing app known for its millennial hook, drew in millions of more…Read More
The Political Ad Wars Come to Snapchat
A new political ad unit has arrived ahead of the Republican candidates’ debate: the Snapchat filter. As users in Ohio log into Snapchat and swipe on photographs and videos to add a filter, a bold, orange option, proclaiming “How I Feel About the Bad Iran Deal,” will sit among more colorful Ohio and Cleveland city…Read More
The Debate Press Release Is Dead. Long Live the Hashtag.
Vincent Harris, Rand Paul’s chief digital strategist, has a message for political reporters tweeting and writing about the first debate of the 2016 Republican campaign this week: “We’re targeting you—directly.” With so many reporters expected to keep one eye on stage and another glued to TweetDeck, political campaigns are getting more creative about shaping the…Read More