Why are candidates (and those around them) afraid of digital video by Chasen Campbell

I’ve lost count of how many times I’ve heard “the candidate is too busy for that,” or “the candidate isn’t comfortable doing that,” when it comes to video content for digital, whether that be for social media or a website. Standard answers to get the annoying digital people to stop asking for the candidate’s time…

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Vincent Harris Quoted on Do Campaigns Need To Rethink Their Twitter Strategy?

Investors aren’t the only ones reconsidering the value of Twitter. Consultants who have long pushed their campaign clients to use the service to distribute native content and provide live updates to supporters on scheduling and message are also giving it a second look. Frustration is growing over Twitter’s inability to match Facebook’s ad targeting, user…

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