Harris Media

Snapchat in the Presidential Campaigns

By using the “Live” feature in Snapchat, a candidate can create a digital boundary around the location of the event. Then, attendees post videos or photos to the “Live” event via Snapchat. Snapchat curators string together the event’s videos and pictures to create a “story” that is uploaded in real-time to over 100 Million Snapchat […]

Vincent Harris Quoted on Rand Paul Advertising

Digital Ads Sell Candidates and Causes, in 15-Second Bursts Days after announcing his presidential bid, Senator Rand Paul, Republican of Kentucky, tried a quirky approach to skipable online video, first popularized by Geico. His campaign released a 15-second YouTube ad that began with an unlikely, and direct, appeal: “Please don’t skip this video,” Mr. Paul says. “We must take […]

Vincent Harris Speaks at Advertising Week 2015

Harris Media Founder and CEO Vincent Harris spoke on the Rare panel “Reaching Millennials Through Politics” at Advertising Week 2015. Vincent discussed the importance of campaigns using smart digital media to reach younger audiences. Hear his thoughts on the relationship between politics and targeted digital efforts in the video below!