“Spending on mobile ads by political campaigns this election cycle will take up only a fraction of candidates’ war chests, but the digital teams of GOP presidential hopefuls are busily experimenting with mobile, using it to target specific locations and interest groups.” Mobile also offers opportunities for targeting more creatively. Before Texas Gov. Rick Perry [...]

“As GOP presidential contenders stump for votes from Iowa to New Hampshire to South Carolina, Google, Facebook and Twitter are in a race of their own — for millions of dollars in political ads. The tech giants are offering candidates new ways to advertise — Mitt Romney has spots on YouTube and Rick Perry’s Facebook [...]

“Dan Liljenquist stepped up his campaign efforts, even flooding popular sites and mobile apps such as Pandora with “Dan for Utah” ads. Rep. Holly Richardson, who resigned from the legislature last week to assist Liljenquist’s campaign, has been pushing the campaign on social media sites. Her resignation was even reported on national Fox News. Richardson [...]