“Block walking is so 2008. Instead, candidates have embraced low-cost (in many cases free), high-impact (as in viral) campaign tools to reach would-be supporters on a 24/7 cycle of electioneering that’s changing the game for underdogs and raising the bar for established politicos…. In the high-profile race to replace retiring U.S. Sen. Kay Bailey Hutchison, former Solicitor General Ted [...]

“Classes are all-consuming for college students,” Veazey said. “We don’t have a lot of time to watch TV.” “What would have caught her attention? Ads sent directly to her smartphone. “I would definitely have clicked on an ad texted to me,” she said. “That’s a perfect way to reach college students. We always have our [...]