Snapchat – Harris Media

Vincent Harris Quoted In Campaigns & Elections’ Article “Investors Have Embraced Snapchat. Are Campaigns Ready?”

Harris Media’s CEO Vincent Harris was recently quoted in an article published by Campaigns & Elections discussing the importance of Snapchat for campaigns. Now, some digital firms used Snap’s IPO to highlight their own work on the platform. Targeted Victory tweeted out a video highlighting some of the filters the firm has created for clients….

CEO Vincent Harris Quoted in Yahoo News Article “President Oprah? President Zuckerberg? The rich and famous seem to be asking: Why not me?”

The events have caught the notice of political professionals, including the sharp-eyed observers of the Hill: “Donald Trump’s victory changed the narrative in American politics,” said Texas-based Republican digital campaign strategist Vincent Harris. “We’ve seen a complete blending of entertainment and politics in America, and a potential Zuckerberg candidacy would play very well into what…

A Harris Media Case Study: Portman for Senate

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Vincent Harris Quoted on Google and Facebook Will Dominate the $1 Billion Digital Ad Spend for Election 2016

By: Emily Steward Digital advertising spending is expected to surpass $1 billion for this first time in an election cycle in 2016. Where is the money coming from, where is it going, and how did we get here? To understand digital in 2016, you have to go all the way back to 2004, when Yahoo! was still a…

Why are candidates (and those around them) afraid of digital video by Chasen Campbell

I’ve lost count of how many times I’ve heard “the candidate is too busy for that,” or “the candidate isn’t comfortable doing that,” when it comes to video content for digital, whether that be for social media or a website. Standard answers to get the annoying digital people to stop asking for the candidate’s time…

Snapchat in the Presidential Campaigns

By using the “Live” feature in Snapchat, a candidate can create a digital boundary around the location of the event. Then, attendees post videos or photos to the “Live” event via Snapchat. Snapchat curators string together the event’s videos and pictures to create a “story” that is uploaded in real-time to over 100 Million Snapchat…

Snapchat’s GOP Debate Recap Hooked Millions Of Post-TV Millennials

By Kerry Flynn Fox News’ two-hour GOP debate was the most-watched primary debate in history, according to Nielsen, with more than 10 million viewers tuned in. But off-screen, many more witnessed Donald Trump sparring with host Megyn Kelly and other highlights, as well as behind-the-scenes action. Snapchat, the popular photo- and video-sharing app known for its millennial hook, drew in millions of more…

The Political Ad Wars Come to Snapchat

A new political ad unit has arrived ahead of the Republican candidates’ debate: the Snapchat filter. As users in Ohio log into Snapchat and swipe on photographs and videos to add a filter, a bold, orange option, proclaiming “How I Feel About the Bad Iran Deal,” will sit among more colorful Ohio and Cleveland city…