The consumer advertising industry is facing a crisis of confidence over digital. The bad news piled up this summer. The top advertising company in the world, London-based WPP PLC, saw it’s stock plummet after it’s bottom line was hit by brand advertisers scaling back their buys amid growing concerns over the effectiveness of online ads. […]
As social media gradually takes over a bigger share of political communication and discourse, the jury is still out on what this will do to the overall quality of discussion. Scholars say social media can be a bane when it is nasty, perpetuates misinformation or prompts hasty judgment. But it can also be a force […]
Our CEO Vincent Harris speaks at The Asian Conference for Political Communications in Singapore on September 3, 2017. “Voters are not fools and we should not limit ourselves and limit our fellow citizens because we think we know what is best for them, that is authoritarianism.” Click HERE to watch full video.
The uptick in spending coincides with a radical shift in Washington’s political landscape and sharp divisions among the voting public. During the first months of the new presidency, Silicon Valley executives have clashed with Trump following his controversial decisions to impose a travel ban affecting several Muslim-majority countries and withdraw from the Paris climate accords. “While […]
Last month, Google announced they are changing a long standing policy with their Gmail Sponsored Promotion ads. “Consumer Gmail content will not be used or scanned for any ads personalization after this change.” – According to this blog post: https://www.blog.google/products/gmail/g-suite-gains-traction-in-the-enterprise-g-suites-gmail-and-consumer-gmail-to-more-closely-align/ Up until the actual change goes into effect later this year, advertisers were able to […]
When Corey Stewart announced his intention to challenge Ed Gillespie for the Republican Governor of Virginia primary, the establishment GOP cringed. He was considered a loudmouth, a sensational politician who was too controversial for political consultants navigating the anti-Trump hysteria fueling the left. He believed strongly in curbing illegal immigration and pushing a “drain the […]
This week South Carolina elected Harris Media client, Ralph Norman to the 5th Congressional district to replace Mick Mulvaney, another Harris Media client. Our Political Director, Rory McShane, explains our strategy with Ralph Norman’s campaign below. Norman entered a crowded primary with the State House Speaker Pro-Tem, a former State Party Chairman, Commander of the […]
Fox News asked our Political Director, Rory McShane, for his analysis of the Democrat’s plan to win House seats in 2018. McShane asserted that the Washington press corps “keeps pushing this notion that there’s some kind of groundswell. But we haven’t seen it. Democrats have no national message other than ‘We don’t like Trump.’ ” You […]
Written by Eric Oldfather, Director of Operations Wikipedia’s unbiased, carefully curated content makes it a trusted source of information for the average voter. The website is also a highly underrated SEO tool because it’s often near the top of search results. We work with a lot of public figures who are rightfully concerned about what […]
